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glispa Secures Mobile Advertising Leadership in Explosive Growth BRIC Countries

February 10, 2015, 15:05 UTC+3
Reaching an unprecedented 84 Billion Ad Impressions Monthly in BRIC Countries and 400 Billion Globally
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BERLIN, BEIJING and SAN FRANCISCO, Feb. 10 /PRNewswire/ --

  • Reaching an unprecedented 84 Billion Ad Impressions Monthly in BRIC Countries and 400 Billion Globally
  • BRIC Smartphone Users to Reach Over 1 Billion in 2015

glispa, the high performance digital marketing pioneer, today announces doubling its reach into the hyper growth markets Brazil, Russia, India and China, collectively known as 'BRIC'. The company now serves 84 billion ad impressions monthly in BRIC, growing at an annual rate of over 90 percent - ahead of the rapid pace of smartphone penetration in these markets.

In 2014, all four BRIC countries appeared among the top 10 smartphone markets for the first time, according to market research firm Canalys. This shift reflects the momentum toward the new growth markets that has been occurring over the last few years. glispa has identified that this traction is driving growth not just from US based companies and advertisers, who are expanding their markets in BRIC, but also from BRIC countries looking to expand in other BRIC countries as a result of their own rapid growth.

glispa, with its ability to capitalize on these trends, is helping global advertisers reach billions of quality mobile and web users with its multichannel performance marketing offerings.

To get started working with glispa, visit:

BRIC Market Opportunity for Global Advertisers

With 3 billion people (representing 41% of the world's population), Brazil, Russia, India and China are home to an emerging middle class that will number over 1.2 billion people by 2015. According to an eMarketer report, 'Mobile BRIC: Extreme Growth Ahead', the mobile and interactive marketing industries in the BRIC countries are in the middle of an exploding growth curve. Based on collective market data, glispa projects that in 2015 there will be over 1 billion smartphone users - outpacing the growth rate of the middle class.


glispa - BRIC pioneer since 2008

Since its founding by US born CEO, Gary Lin, in 2008, glispa has been pioneering the emerging BRIC markets, first in Brazil and Russia and subsequently in China and India. With global offices in Berlin, San Francisco, Bangalore, Beijing and Sao Paolo and with staff natively speaking 24 languages, glispa will continue its aggressive and successful reach into the BRIC markets.

In BRIC, glispa currently delivers over 84 billion ad impressions and six million new customers monthly, which is double the numbers from just twelve months ago. Additionally, the company has increased year-over-year conversion rates by 226% in the BRIC countries, accumulating a rapidly growing base of 210 million monthly active users.

glispa in BRIC Countries At A Glance

With over 250 advertisers in the BRIC countries and 550 advertisers globally, glispa has deep roots in this burgeoning region. Worldwide publisher partners for glispa have topped 9,000 and in BRIC the reach is over 2,233, providing advertisers significant reach in these countries. Additionally:

  • glispa launched in Brazil (Sao Paulo) in 2008, has major clients like OLX and Dafiti, and most notably has deep penetration among the 3,000 publishers there, reaching the top 1,631.
  • glispa launched in Russia in 2009 with clients like Mail.Ru and owns 90% share of the performance marketing sector.
  • The company established in India (Bangalore) in 2011 with the mCommerce vertical and is experiencing rapid growth partnering with clients like OLX, the leading classified player.
  • In 2012, glispa established in China (Beijing), the largest of the smartphone markets, and is now working with 18 of the top 30 advertisers including clients like FunPlus.

"What makes us so effective is not only that we've been doing business in these markets since 2008, but that we've been working side by side with some of the biggest players the BRIC countries such as OLX, Dafiti, Mail.Ru and many other high powered emerging brands," said glispa CEO Gary Lin. "Partnering with top brands gives us unparalleled insight, credibility and expertise that global brands outside these markets need in order to succeed in the BRIC markets."

"We have huge credibility in the BRIC region," said Tim Nilsson, Managing Director for glispa, known in the industry as 'Mr. BRIC'. "Since 2008, we've been way ahead of the curve building our high performance marketing capabilities in these emerging markets brick by brick. Our exploding growth this past year is just a small indication of what we can do for our global advertiser clients and partners for many years to come."

About glispa

glispa is a digital marketing pioneer empowering our clients to activate global audiences and move markets. Winner of the 2014 Deloitte Technology Fast 50™ for innovation and entrepreneurialism, glispa is headquartered in Berlin with offices in Beijing, San Francisco Bangalore and Sao Paulo, and employs a multinational team representing 35 nationalities speaking 24 languages. To get started with glispa, connect with us



Nicole DeMeo (USA/Global)

Tel.: +1-415-533-2599

Melissa Bohlsen (Germany)

Tel.: +49-30-6098-48374

Jaeson Hildebrand (Global sales)

Tel.: +49 30 609 84 83 35



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