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Introducing OnGood(TM): Public Interest Registry's New Brand Identity for .ngo|.ong

November 18, 2014, 9:00 UTC+3
The Nonprofit Organisation Unveils OnGood as the Official Name for the Soon-to-be-Launched Domains and Suite of Services
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RESTON, Virginia, Nov. 18 /PRNewswire/ -- Public Interest Registry, the not-for-profit operator of the .org domain, today unveiled "OnGood" – the new brand identity for the upcoming .ngo & .ong domains and their accompanying suite of services. Set to launch in early 2015, OnGood is an online community designed with and for NGOs and nonprofits worldwide, providing them with a suite of online services to help raise funds, build awareness and support for their missions.

After conducting extensive research and in-person workshops with NGOs worldwide, Public Interest Registry landed upon the name OnGood to reflect a full suite of services that complements the .ngo & .ong domain names. As an online community helping to garner greater visibility for nonprofits and NGOs worldwide, OnGood embodies the spirit of Public Interest Registry and the organisation's continued commitment to empowering nonprofits and NGOs worldwide by helping them tell their story online.

"OnGood goes beyond traditional domain name services; we're launching an online community," said Brian Cute, CEO of Public Interest Registry. "When we began developing the .ngo & .ong domains, we knew there was an opportunity to create a dedicated online space for nonprofits and NGOs around the globe. Our team has poured their heart and soul into OnGood, and after two years of hard work, we're excited to see it launch in the new year."

OnGood is exclusively for NGOs and nonprofits of all sizes and reach. By joining the community, OnGood members are able to create a unique profile page that is featured in the searchable directory open to the public through the OnGood community website. Members will be able to showcase causes, share activities and information, and collect donations. OnGood's validation process reassures Internet users worldwide that website addresses owned by OnGood members ending in .ngo and .ong represent genuine NGOs.

NGOs and nonprofits interested in joining the OnGood community are encouraged to submit an Expression of Interest online at

To learn more about Public Interest Registry, please visit

About Public Interest Registry

Public Interest Registry is a nonprofit corporation that operates the .org top-level domain — the world's third largest "generic" top-level domain with more than 10 million domain names registered worldwide. As an advocate for collaboration, safety and security on the Internet, Public Interest Registry's mission is to empower the global noncommercial community to use the Internet more effectively, and to take a leadership position among Internet stakeholders on policy and other issues relating to the domain naming system. Public Interest Registry was founded by the Internet Society ( in 2002 and is based in Reston, Virginia, USA.



Lindsay Hyman/Bridget Nolan

Tel.: +1-202-223-9260

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