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Pretzelmaker® Opens Two Stores in Russia

October 14, 2014, 15:05 UTC+3
Global Franchise Group launches Pretzelmaker in new market through agreement with Alendvic, a leading fast food brand operator in Russia
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ATLANTA, Oct. 14, 2014 /PRNewswire/ -- Global Franchise Group (GFG), LLC, the franchisor of Pretzelmaker®, announced today that the first two Pretzelmaker® stores have opened in Perm and Kirov, Russia. The openings of the stores signify GFG's continued international expansion of the Pretzelmaker brand in new markets. Through an agreement with Alendvic, one of the leading fast food brand operators in Russia, Pretzelmaker is now operating in the food court at Stolica Mall, one of the biggest and most popular destinations in the city of Perm, and in the Jam Mall, the first modern mall in the city of Kirov. The stores are quickly becoming local favorites.

"We see enormous potential in the Russian restaurant market and Aldenvic has a proven track record of managing successful international dining concepts," said President and CEO of GFG, Chris Dull. "Pretzels are a snack that appeals to people across the globe, and the opening of our new Pretzelmaker locations in Russia are the start of something big for us. We look forward to introducing our delicious pretzels and drinks to the Russian public."

Quick Service Restaurants are seeing growth in the Russia market, and Pretzelmaker is tapping into this potential with a proven multi-unit operator. Alendvic has 87 outlets and eight brands in its portfolio, and is the top fast food chain in the Volga federal district of Russia. The company has long-term relationships and international franchising agreements with Baskin Robbins and Southern Fried Chicken brands, and the Russian brand, Shokoladinca.

"We are proud to open the first Pretzelmaker stores in Russia and hope to open additional locations in other districts of Russia," said Alexander Nikiforov, founder of Alendvic and general director. "The culture of eating out is constantly changing in Russia, and people are more inclined to try new cuisines. The concept of Pretzelmaker is unique and very popular with the younger demographic and families looking for a tasty and fresh snack."

Pretzelmaker in Perm, Russia is located at 41a Mira Street in the Stolica Mall. Pretzelmaker in Kirov, Russia is located at 5a Gorkogo Street in the Jam Mall. Pretzelmaker has other international locations in Canada, Guam and Mexico. For more information and store locations, visit our website, follow Pretzelmaker's national Twitter handle, @pretzelmaker, or become a fan of the brand on Facebook

About Pretzelmaker®

Since 1991, Pretzelmaker® has specialized in serving fresh baked, hand-rolled soft pretzel products, dipping sauces and beverages. Long recognized as an innovator in their industry, the brand is credited with inventing the popular Pretzel Dog, Mini Pretzel Dogs, and the portable Pretzel Bites. Following integration in 2010, the Pretzelmaker® brand now also includes Pretzel Time®. Pretzelmaker® is currently the second largest soft pretzel concept in the United States and is also rapidly expanding worldwide with locations in Canada, Guam, Mexico, and most recently Russia.

About Global Franchise Group, LLC

Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes five primary quick service restaurant (QSR) franchise concepts: Great American Cookies®, Hot Dog on a Stick™, Marble Slab Creamery® MaggieMoo's Ice Cream & Treatery®, and Pretzelmaker®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is a portfolio company of Levine Leichtman Capital Partners, an independent investment firm, with approximately $7 billion of capital under management and substantial franchise management experience.



Kathleen Shaffer

Tel.: +1-410-902-5053

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