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NEW YORK, Sept. 26, 2014 /PRNewswire/ -- Blackglama is pleased to unveil its newest advertising campaign, as the brand continues to evolve into fashion from celebrities.
Since the campaign's inception four decades ago, Blackglama has featured some of the world's most acclaimed entertainers, including Sophia Loren, Diana Ross, Audrey Hepburn, Lauren Bacall, Marlene Dietrich, Elizabeth Taylor, Lena Horne, Liza Minnelli and Janet Jackson. Beginning with the 2013 campaign, Blackglama has shifted away from entertainers toward models to highlight Blackglama's fashion aesthetic.
The new campaign features supermodel Hilary Rhoda. "Hilary exudes a sensibility that feels at once glamorous and avant-garde," says Joe Morelli, CEO of Blackglama.
Hilary embodies luxury and desirability in the Fall 2014 campaign, which was conceived by New York-based advertising and branding agency Laspata DeCaro. Photographer Rocco Laspata captures her in an environment inspired by the film "The Fountainhead", interpreted with vibrant jewel tones replete with cubist elements and upholstered walls in a kaleidoscope of dazzling color, created by set and production designer Viki Rutsch at Milk Studios. The Blackglama collection this season, with its modernist, 1960's aesthetic, is dramatically juxtaposed within the visual tableau.
The ads will run in national print outlets, including November and December issues of Vogue, Vanity Fair, W, Harper's Bazaar, and Town & Country, as well as international print and online outlets.
For over 40 years, Blackglama has been world-renowned for providing the finest, most luxurious and exclusive ranch-raised natural black mink. Blackglama mink is distributed exclusively through American Legend Cooperative, based in Seattle, Washington, and sought after by manufacturers, retailers, and consumers globally. All Blackglama mink comes from Origin Assured™ farms.
Laspata DeCaro is a New York creative marketing agency specializing in the luxury sector of fashion, beauty, and lifestyle founded in 1989 by co-creative directors Rocco Laspata and Charles DeCaro. Laspata DeCaro has partnered with its discerning global clients to develop and position their brands through strategic planning and innovative, provocative communications delivering insightful ideas and groundbreaking work.
Jacqueline Schulze, Linda Gaunt Communications