HONG KONG, Aug. 29, 2014 /PRNewswire/ -- ALCATEL ONETOUCH, one of the world's largest mobile phone brands, is proud to announce today its partnership with AVICII. The twice-Grammy-nominated artist will be the brand ambassador for the HERO and IDOL lines, starting with a unique event at IFA Berlin on September 4.
A shared vision about the use of technology to enable people to express their creativity, including in music, has inspired a strong connection between the acclaimed young star -- known for international hits such as "Wake Me Up", "Sunshine" and "Levels" -- and the rising mobile phone brand worldwide.
Recognized for its ability to bring the latest technology within creative tools among the greatest number of people, ALCATEL ONETOUCH will sponsor AVICII's upcoming world tour and will feature him in communications related to its HERO and IDOL product lines.
"I'm excited to be working with ALCATEL ONETOUCH," said the DJ-producer, who burst onto the house scene in 2011. "This mobile phone brand is all about creativity on the go with great design -- and they're developing some cool companion devices for music creation."
"Our HERO and IDOL lines combine advanced multimedia features, style and creativity, making them optimal tools for both work and play," said Dan Dery, ALCATEL ONETOUCH Chief Marketing Officer. "So we found the perfect partner in AVICII, who has been able to mix genres and styles to create something totally new."
To kick off the partnership, AVICII will be performing at the exclusive #WECREATE event at IFA Berlin, one of the world's largest consumer electronics trade shows, where ALCATEL ONETOUCH will introduce its latest series of product offerings. At the September 4 event, guests will experience for themselves the creative expression that the products make possible.
Set in the venue Kraftwerk, in central Berlin, the party will feature a private show by AVICII, during which VJs will project content created by guests in rhythm to the music. Everyone will be invited to create and take part in the show.
ALCATEL ONETOUCH is simple, unexpected, down-to-earth, irreverent and colourful. We believe that what makes technology smart is what you can do with it rather than what it can do.
ALCATEL ONETOUCH is a brand within TCL Communication, an international multicultural company which designs, develops, and markets globally a growing range of mobile and Internet devices. TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation one of the largest consumer electronics companies in the world.
ALCATEL ONETOUCH is a SMART MOVE.