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SHANGHAI, July 15, 2014 /PRNewswire/ -- UnionPay International, the provider of global payment services for UnionPay cards (card numbers starting with 62), today announced that its cardholder preferential package will expand to cover 40 core business and retail districts as it upgrades its cardholder benefits following a global cardholder preferential service program launched in April across 60 major airports around the world.
Based on insights gained from an analysis of cardholder needs and purchase behavior trends, UnionPay International has tailored this current promotion to 40 core commercial districts across 20 countries and territories worldwide, including 30 well-known shopping centers and more than 1,000 premium merchants across popular travel destinations worldwide, including Hong Kong, Taiwan, Japan, South Korea, Southeast Asia, Europe, North America, Australia, New Zealand and the Middle East. From July 15, 2014, in addition to the industry-exclusive UnionPay International currency conversion fee waiver equivalent to 1-2% of the total transaction value that applies to all types of UnionPay cards, UnionPay cardholders will enjoy an extended merchant discount of up to 10%. (The promotion will run globally from July 15, 2014 and promotion details will vary across markets.)
"In addition to being the preferred payment service provider for Chinese tourists travelling abroad, UnionPay International is also committed to offering high-quality services to more international cardholders," said Cai Jianbo, CEO of UnionPay International. "To meet the expanding needs of our customers, UnionPay International has made particular efforts to expand the acceptance network of UnionPay cards across sectors such as hospitality, dining, shopping and transportation. Our cardholder preferential service program features offers in commercial districts, duty-free shops and at holiday resorts, aiming to provide cardholders with a totally rewarding payment experience across a wide range of use."
Apart from the discount promotions, UnionPay's partner merchants are also focused on improving their service offering to UnionPay cardholders, including enhancing cashier systems and setting up "Welcome UnionPay" signs in store areas, as well as exclusive benefits and service upgrades are available for premium UnionPay cardholders at selected locations.
Moving forward, UnionPay International will continue to establish more core preferential business and retail districts, enhance usage experience, provide enriched value-added services, offering further extended benefits to UnionPay cardholders around the world, and continuing to expand and enhance its global acceptance network. Currently, more than 12 million merchants and over 1.1 million ATMs worldwide accept payment or cash withdrawal with UnionPay cards.