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Shopbop Debuts Men's Shopping Site, East Dane

September 05, 2013, 9:00 UTC+3
East Dane is a distinct online shopping destination for men worldwide, including apparel, footwear and accessories
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NEW YORK, Sept. 4, 2013 /PRNewswire/ -- Shopbop, the premier, fashion e-commerce site and a trusted resource for women worldwide, introduces East Dane, a new shopping destination created solely for men. East Dane, launching today, mixes Shopbop's valued functionalities, such as 24x7 customer service and free worldwide shipping, with a stylish, yet attainable assortment for men to find all their style needs.

"We saw an opportunity in the market for an approachable shopping environment that is tailored specifically for the male perspective and their shopping habits," says Jeff Yurcisin, President of Shopbop and East Dane. "We understand this is not about cloning Shopbop for men, but about creating a customized experience for guys with the ultimate combination of merchandise, customer service and usability that meets their needs."

East Dane displays a dynamic and engaging homepage with rotating content that is straightforward and educational, including editorial items, videos and look books on new designers, product information and outfit recommendations. A toggle bar at the top of each site and universal login, as well as a unified cart and checkout, allow the user to browse and shop both sites seamlessly. Additional noteworthy features include:

  • Advanced Filtering – users can easily search and shop by category, brand, fit, price or style, creating a stress-free experience for men to find what they want

  • Curated Assortments – specially selected assortments, called The Shops, further assist men in finding their wardrobe needs for various events and occasions

  • Personalization – men can find and remember items that catch their eye by simply saving them to "My Likes," or add specific sized items to their "Want List" that are searchable and sharable

  • Enlarged Product Images – with the navigation search tool concentrated at the top, space is maximized allowing images to increase in size (area) by close to 54% (from the current size of images on Shopbop), emphasizing details, fabrication and craftsmanship of the garments

  • Fast, Free Shipping and Easy Return Options Worldwide

"East Dane's merchandise assortment is a strategic mix of popular favorites and up-and-coming brands to appeal to every guy, from the creature of habit to the more adventurous type who wants to take a fashion risk but may need a bit of guidance," says Darcy Penick, Chief Merchandising Officer, Shopbop and East Dane. "The unique blend of designers and brands available on our site make us stand out, appealing to men who have a sense of personal style and appreciate value, fit and comfort but do not take themselves too seriously."

East Dane's name highlights the company's heritage, which was founded on East Washington Avenue and Dane County in Wisconsin. The well thought-out assortment provides a distinguishing variety across price points, lifestyle needs and wardrobe categories, including sportswear, denim, t-shirts, outerwear, shoes, sunglasses, bags, socks and ties. Furthermore, the mix of brands and designers cover everything from wardrobe essentials, such as Rag & Bone, Gant, Public School, A.P.C. and Aspesi, to denim favorites, such as J Brand, 3x1, Baldwin and Levi's Made and Crafted to stylish, yet functional accessories from Billykirk, Grenson, Wolverine and Jack Spade, to name a few.

About Shopbop is the premier online shopping destination for what's new and what's next in fashion and style, offering women around the world the best selection from both established and emerging designers. Working with over 500 international brands, offers women in 165 countries a selective and nuanced fashion forward assortment of ready to wear and accessories with fast free global shipping.

About East Dane is the premier online shopping destination as the editors of what's cool for men with an unmatched shopping experience through a combination of advanced filters and search options, informational editorial features and a tightly curated mix of stylish, yet attainable merchandise from leading brands. East Dane will share key functionalities with Shopbop, including 24x7 customer service, fast, free global shipping and free returns in the U.S.



Lauren Kanter, PR Lead

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