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Coty Inc. And Frajo Announce A New Joint Venture In Brazil

May 22, 2013, 17:00 UTC+3
This deal will expand Coty's go-to-market capabilities in the region
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NEW YORK, May 22, 2013 /PRNewswire/ -- Coty Inc., an emerging leader in global beauty, is pleased to announce that it will form a joint venture in Brazil with Frajo Internacional, a leading Brazilian cosmetics distributor. The new venture will distribute and market Coty mass/masstige brands in the retail channel.

"Brazil is one of the largest markets in the beauty industry," said Mr. Michele Scannavini, CEO of Coty Inc. "Frajo is the right partner, sharing our passion for beauty. Together, we look forward to introducing new Coty brands into this key market."

"Joining forces with Coty and benefiting from their expertise is an important step in strengthening Frajo's position as a leading cosmetic distributor in Brazil," said Frank Lund, Frajo's founder and CEO. "Coty's unique portfolio of brands will provide our customers with more choice."

This deal will expand Coty's go-to-market capabilities in the region. Currently, Coty has an existing commercial partnership in Brazil to distribute certain brands through a door-to-door distribution model. The company also has a distributor representing its Prestige products in the region.

For complete information on all of Coty's brands, please visit


About Coty Inc.

Coty is an emerging leader in global beauty with net revenues of $4.6 billion for the fiscal year ended June 30, 2012. Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics and skin & body care products sold in over 130 countries and territories. Coty's product offerings include such global brands as adidas, Calvin Klein, Chloe, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen.

For additional information about Coty Inc., please visit

About Frajo

Frajo is a leading cosmetics distributor in Brazil, representing with exclusivity brands such as Revlon (leading brand in Pharmacies), Ferrari (#1 male Fragrance in Brazil), Australian Gold and Artdeco. Founded in Campinas in 1995, Frajo currently holds over 20 brands in its portfolio and has a comprehensive sales network reaching over 8,500 points of sales in Brazil.

For additional information about Frajo, please visit



  • Cysette Burset

Tel.: +1-212-479-4549

  • Sandra Tacla, Camila Hirano, Desiree Molina, Tacla Consultoria de Comunicacao

Tel.: 55 (11) 3842-4235

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