BEIJING, Oct. 16, 2012 /PRNewswire/ -- Young Chinese consumers are gradually becoming the driving force that influences fashion's discursive power. They have a unique understanding and taste towards fashion. How to maintain the persistent purchasing power of the young consumers becomes the focus of young fashion brands looking to stake their claim in an increasingly competitive market. The need to shape a distinct brand culture and build belongingness and loyalty between the consumers and brands is resulting in higher demands from the young fashion brands.
Under this environment "CHIC-YOUNG BLOOD" was created in the 2011. It is the new blood of the China Int'l Clothing & Accessories Fair. CHIC-YOUNG BLOOD is an international platform built by the organizer of CHIC for young domestic and overseas fashion brands to gain new energy and place themselves at the roots of the Chinese market.
CHIC-YOUNG BLOOD combines "fashion, business opportunity, play and fun" together, showing the ideas and features of each brand through creative methods; and at the same time gathering sales channels, investment institutions, buyers, supply chains, media and trendsetters. The event brings all the participants into a joyful and passionate atmosphere to help inspire and drive young fashion brands, helping to develop related business opportunities and business inspiration.
From October 26 to 28, 2012, CHIC-YOUNG BLOOD will be held at 751 D·PARK and is expected to become a big event of China's growing fashion industry.
Cindy Zhang of China World Trade Center