NEW YORK, Aug. 15, 2012 /PRNewswire/ -- DigitalDNA, a leading digital advisory firm, has been engaged to conduct a private sale process for one of the world's most valuable domain names, Invest.com (www.Invest.com). Due to recent trends in the evolving financial services industry, the timing is now optimal for the right company to acquire this rare asset and leverage it to launch a new leading financial brand.
The decision to release this asset for sale was predicated upon several distinct facts: (1) Usage and acceptance of online financial services, products, and education are continuing to accelerate at a rapid pace; (2) The integrity of online security and privacy within the Financial sector has dramatically improved user experience and confidence; and (3) Branding and credibility are more critical than ever. Transparency, education, and awareness are the new keys to success, and people are now seeking a better option. The Invest.com brand is perfectly positioned to be that trusted online solution.
"The Invest.com domain has never before been utilized in any major initiative, making it a clean, ideal and timely brand ready for maximum development. Similar to owning the best land in midtown Manhattan and allowing all other buildings to develop around it, this property can now realize its maximum value and potential," says DigitalDNA. "In addition, due to the scarcity of super-premium domains of this caliber, Invest.com will pay for itself many times over and appreciate in value over time. The domain affords built-in asset protection on the buyer's upfront investment, due in part to the breadth of the global financial services industry as a whole. It's not just a great domain name; it's a global brand, making it a truly rare asset."
Given proper execution and utilization of the asset's full potential, the new owner will realize significant rewards. Such benefits include a bolstering of online customer acquisitions, vastly improved conversions, growth in overall market share, and the ability to cross sell a full range of financial products and services, thereby improving bottom line performance. Further, Invest.com has simple "call to action" intuitiveness, broad market appeal, and unrivaled SEO and paid search potential, which, compounded by its category authority, can yield supercharged marketing benefits that most financial companies spend untold fortunes to achieve.
Arguably the best, most concise, and most "brandable" piece of online real estate in the financial world, the domain is ideally targeted for major financial groups, banks or company's seeking to establish a new brand or service. The successful acquirer will enjoy a distinct competitive advantage through instant global market leadership perception and increased enterprise value.
* For more information on the Invest.com sale, please contact DigitalDNA at Invest@ddna.com for a private consult. Evidence of financial qualifications required.