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BEIJING, July 17, 2012 /PRNewswire/ -- According to the "Top 500 Chinese Most Valuable Brands" list for 2012 recently released by World Brand Lab at the 8th World Brand Conference, stellar financial performance, widespread recognition by consumers and high brand awareness make Air China a highly deserving recipient of the title as the 24th most valuable brand and the top airline brand of China, with a brand value of RMB 61.885 billion, over RMB 14 billion more over the previous year.
Air China has been working hard towards its goal of becoming a mega-carrier with a competitive edge and an extensive route network. With a fleet of 432 aircraft, it operates over 280 routes serving 31 countries and regions, and its FFP now boasts a membership of over 17 million.
Lan Qiang, Marketing Brand Planning Supervisor of Air China Limited