April 11, 2012 – Created by a visionary German ad man, DICOTA marks two decades of operation that have become synonymous worldwide with innovation, style and quality.
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DICOTA has been designing, manufacturing and supplying protective carrying solutions of the highest quality since 1992. The company offers unrivalled experience, combined with unique service through a global network of sales offices.
Founder Siegmund Gailing began producing customised computer bags while working in the advertising business. One of his key clients, Allianz, invited him to come up with a secure carrying solution for carrying for its sales force’s portable computers.
Gailing produced his first designs in cooperation with SIEMENS/NIXDORF. The enthusiastic reception to Gailing’s smart, durable and lightweight bags from the Allianz staff prompted him to develop a second series, which he sold through distributors Ingram, Actebis, and Techdata.
“I started off alone in the development and distribution,” explains Gailing. “My wife Gundel took over administration and accounting was originally managed by another colleague.”
“Finding the right name for the company was a challenge,” Gailing recalls. “We assigned different agencies, but none could come up with a satisfactory solution that worked in all languages. One Sunday morning, my wife woke up and said to me, ‘I think I have name for the company: ‘Die Computer Tasche’ (The Computer Bag in Gailing’s native German). That’s how DI-CO-TA was born.”
Once established, DICOTA reached double-digit annual sales growth during its first decade of operation and expanded rapidly. “In 2001, when I sold 50.1% of the company to Masterflex AG, Gelsenkirchen,” says Gailing, “turnover had approached €30 million. We had 12 international subsidiaries and around 100 people on the payroll.”
Fast forward to 2012
Part of the OSM Group since 2009, DICOTA is represented in more than 80 countries worldwide and partners with global major mobile device manufacturers.
The core value proposition for DICOTA of ‘Protect your world’ supports the company’s entire portfolio of innovative, hard-wearing and attractive products that safeguard its customers’ digital lives. DICOTA products appeal to a broad variety of customers, ranging from business professionals to technology enthusiasts and everyone in-between.
DICOTA’s current range includes bags, mobile office solutions and accessories for notebook. The portfolio also includes phone cases and tablet cases, many of which are part of partner programs with leading brands such as BlackBerry and Sony.
No sign of slowing down
“With 20 years of experience behind us, we continue to demonstrate our commitment to developing premium carry solutions with timely product launches and an emphasis on addressing the needs of our customers,” says Michael Müehlenbruch, Head of DICOTA.
As a part of the 20 years celebration DICOTA will during 2012 include a free anniversary gift inside two of the products recently launched. With the trolley Multi Roller customers will receive a shirt bag that helps you keep the shirts free from wrinkles when travelling. Inside the innovative bag TopPerformer Dual, a combination of backpack and shoulder bag, customers will find a practical set of shoe bag and laundry bag.
To find out more about DICOTA, visit www.dicota.com and for information about OSM Group, go to www.osmglobal.com
OSM Europe GmbH