LONDON, July 12, 2018 /PRNewswire/ -- Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times among the fastest-growing companies in Europe in 2017 and 2018, today announced that it launched a next generation of its industry-leading Voluum Tracker platform, enriched with multiple new features and with a wide range of new customizable usage parameters and services.
Unique to the AdTech industry, the rich set of new features includes AI powered Traffic Distribution Optimization, Collaboration Management and SSL Certificates and Direct Tracking Pixel based Performance Optimization.
The new set of add-ons Usage Parameters and Services are designed to enable digital marketers to resiliently customize and cost-efficiently scale their ad measurement, management and optimization activities as their business grows.
"After the successful introduction in April 2018 of the industry-first AI-powered feature that analyses the performance of online campaigns and automatically deploys the optimal traffic distribution among offers, today we proudly launch the next generation of AI that optimizes traffic distribution among both offers, landing pages and the best performing mix of offers and landing pages. Additionally, today we also release Collaboration Management that allows media buying groups, big brands and agencies to efficiently manage campaigns across teams and external 3rd parties. Lastly, we also introduce SSL Certificates for Custom Domains and Direct Tracking Pixel, that powerfully boost the overall performance of the campaign funnel," said Robert Gryn, CEO and Founder of Codewise. "Furthermore, understanding digital marketers' need for progressive scalability, from today we are enriching our plans with a wide variety of add-ons that allow a bespoke and cost-efficient expansion of ad operations. The amount of innovation injected in our new platform by the engineering team is extremely significant making Voluum Tracker the most exhaustive tool for online ad marketers in the industry."
"Consistently with our core value, outside-in centricity, we have been closely listening to our customers through their daily engagements with our sales and customer success representatives," said Dr. John Malatesta, Chief Revenue and Marketing Officer at Codewise. "The result is the clear demand for ad measurement, management and optimization SaaS plans that are not only richer in features, services and usage parameters but also modularly expandable through add-ons that flexibly serve progressive business and operational growth. Also, having understood the call for cost savings, being equal the plans value, today we also introduce extremely convenient yearly subscription options."
To learn more about Voluum Tracker new plans, please visit https://voluum.com/pricing/.
Founded in 2011, Codewise is the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers. In 2017 and 2018, Codewise has been recognized as one of the fastest-growing technology companies in Europe, according to the Financial Times, Statista, and Deloitte.
Codewise's solutions help thousands of businesses in 190 countries to track, measure, and optimize billions of dollars of advertising spend, boosting their efficiency and ROI like never before. Codewise is currently tracking over $2.5 billion of digital ad spend for some of the world's largest brands and ad agencies, including $400 million of ad spend on Facebook. Learn more at www.codewise.com
Voluum is a full-stack marketing platform for all your performance analytics, tracking, optimization and media buying. The suite consists of the Voluum Tracker, the trusted leader in cross-screen performance tracking, and the integrated Voluum DSP, a next-generation native advertising Demand-Side Platform. Voluum is the go-to tool for optimizing and scaling your campaigns, featuring anti-fraud filtering, whitelisting and an outstanding reporting speed. Powered by a powerful proprietary database, since September 2014, Voluum has served thousands of SaaS customers in over 190 countries worldwide. Learn more at www.voluum.com