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Russia's cinemas switch to Russian popcorn

February 20, 2015, 10:58 UTC+3

The move follows depreciation of the ruble and introduction of a ban on food imports from the EU

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© ITAR-TASS/Alexey Konstantinov

MOSCOW, February, 20. /TASS/. Russian cinema bars are going to make popcorn of domestic products because of ruble depreciation and the ban on food imports introduced by Moscow in retaliation to western sanctions. This cinema-goers’ main dish, package, crisps and salt and sweet additives of Russian produce will substitute the imported products.

“On the one hand, the purchase price is increasing, on the other hand, the purchasing power or at least the willing to spend money is decreasing. Cinemas used to be too conservative towards Russian production for a long time, but since August they have begun to purchase it more,” the head of the concessions Department of the Delovaya Rus company Yulia Pyshnenko told the Izvestia newspaper.

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