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Belgian chocolate trade mark changed in fear of confusion with terrorist organization

October 24, 2014, 13:08 UTC+3 BRUSSELS
The Belgian company Isis has changed its trade mark to Libeert for fear that customers might confuse it with the Islamic State terrorist organization
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© EPA/JULIEN WARNAND

BRUSSELS, October 24. /TASS/. The Belgian company Isis has changed its trade mark for fear that its customers might associate the name of its chocolate brand with the name of the Islamic State terrorist organization responsible for crimes in Syria and Iraq, local media sources reported Friday.

The reason behind the change was that chocolate produced under the Isis brand might be associated in the minds of Isis chocolate lovers with the English abbreviation for the terrorist organization of Islamic State militants often still known by its old name ISIS (Islamic State of Iraq and Syria).

Because of negative associations with the recent developments in the Middle East the company ought to change its trade mark, the Belgian chocolate producer said. Its new trade mark is Libeert.

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