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The collection with a unique printed design was produced by a company known since 2011 under a youth brand "Anyavanya". The designers said that the triumph of the Russian national Olympic team in Sochi and the reunification of Crimea with Russia, as well as a victory of the Russian national team in the world ice-hockey championship, had inspired them with an idea of a new collection.
All in all, fifteen printed designs were created, including six designs used for the T-shirts that are being sold at GUM. "President Putin on horseback"and “Putin wearing sunglasses" are the most popular designs complemented by the signatures -"Most Polite Man" and " We Rush Ahead".