The share of books in the total volume of media consumption in Russia is disappointing, with “minimal percent”, Rospechat, the Federal Agency for Press and Mass Communications, planning a "Literature Map" of Russia by the end of the year bemoans.
It's to chart ways of developing the book market, agency deputy head Vladimir Grivoriev told ITAR-TASS on Thursday.
Sales reached about 80 billion roubles ($2.3 billion) last year, assessed as a small volume and not even compensated by sales of e-books, whose increasing popularity also presented a serious pirating risk, analysts say.
Plotting readership, Grigoriev said 60-year-olds and above were the most avid readers, having developed a love of the written word. Minors also demonstrated positive results, but reading skills narrowed in the 10-14-year-old category and “we are losing children as readers”, he added.
Activity in libraries, museums, universities, writers' organisations and stores will be mapped for cross-country analysis. This will use benchmarks from the United Nations Educational, Scientific and Cultural Organisation, UNESCO.
Findings will help estimate administrative and financial investment needed to ensure the nation's long-held love of literature does not fade with the print on the page.