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Moscow museums will install multimedia screens to attract visitors

May 18, 2014, 2:54 UTC+3 MOSCOW
Russian Culture Minister opened the first multimedia information panel at the All-Russia Museum of Musical Culture named after Mikhail Glinka
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Russian Culture Minister Vladimir Medinsky

Russian Culture Minister Vladimir Medinsky

© ITAR-TASS / VALERI SHARIFULIN

MOSCOW, May 18 /ITAR-TASS/. Russian Culture Minister Vladimir Medinsky opened the first multimedia information panel at the All-Russia Museum of Musical Culture named after Mikhail Glinka on Saturday, May 17, as part of the “Night in Museum” action which is under way in Moscow and other Russian cities for the eighth time this year.

“This is the first large multimedia panel in a Russian museum. It is equipped with electronic posters and touch screens. It took us four months to create it. If visitors react positively to the panel, then we are going to make similar or even improved panel indicators at other museums to promote culture,” Medinsky said.

A multimedia panel may soon appear on the building of the Central House of Artists on Krymsky Val and the Tretyakov Picture Gallery.

The Russian Culture Minister stressed that ideas like multimedia panels were bound to attract visitors to museums.

“Why have we supported and are trying to support such ideas? I am going to repeat that the Ministry of Culture will support any idea or proposal that will attract visitors and contribute to the promotion of our invaluable cultural heritage,” Medinsky said.

“We want more young people, children and families to come to museums on a regular basis like today during “The Night in Museum” action,” the Russian culture minister went on to say.

A source at the Glinka Museum of Musical Culture told Itar-Tass that 60 museum exhibits would be displayed on the multimedia panel accompanied by classical music 24 hours a day. “All this is being done for popularizing museum art. We are going to display items from our storage rooms that are hidden from visitors’ eyes on the multimedia screen. I hope we will have more visitors now,” the source said.

The All-Russia “Night in Museum” action is being held for the eighth time on the night from May 17 to 18.

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