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Russia seeks to improve its travel image in Asia

April 07, 2014, 18:45 UTC+3 MOSCOW

“Asian countries are the most promising and the fastest growing travel markets nowadays,” the Russian Federal Agency for Tourism official says

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© ITAR-TASS/Artyom Geodakyan

MOSCOW, April 07. /ITAR-TASS/. Russian regions have presented their travel itineraries in Taiwan’s city of Taipei in the framework of the Successful Russia project, organised by the Russian Federal Agency for Tourism (Rostourism) together with the Russian Travel Association World without Borders.

The tourism authority said on Monday the project was aimed to improve the image of Russian resorts as favourite tourist destinations, to attract more tourists to the country and to popularize the Successful Russia brand abroad.

“Asian countries are the most promising and the fastest growing travel markets nowadays, including South Korea, where a visa-free regime has been introduced starting from January 1, 2014, China, which offers great opportunities for outbound tourism, and Japan, which is among the leaders by the number of travellers,” Rostourism officials said.

They noted that apart from presenting the Russian regions’ travel opportunities with the participation of Taiwan’s travel agencies, transport organisations and the mass media, participants in the event, including local tour operators and journalists, discussed some issues of mutual tourism development and problems the travel business community had to face planning trips to Russia.

The next presentation of Russian regions within the Successful Russia project is due to be held in South Korea’s capital Seoul on May 30.

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