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MOSCOW, February 15. /TASS/. The Russian Ministry of Industry and Trade suggested allocatinbg 370 million rubles (about $6.5 million at the current exchange rate) for promoting the "Made in Russia" brand at foreign markets.
The money will be allocated to the Russian Export Center, a state export support institution.
"Creating the "Made in Russia" export brand will allow to increase brand awareness of Russian-made products, increase the possibility of promoting it at international markets and form brand loyalty for Russian products among foreign buyers," reads a draft plan, posted on Russia’s official legal information portal Tuesday.
Under the plan, an information campaign to promote the brand will be carried online and via Russia’s English-language Russia Today channel, as well as through numerous exhibitions and competitions. The plan also envisages various marketing studies.
The Russian Export Center was established in 2015 as a one-stop-shop for exporters, providing financial and non-financial support, and interacting with relevant ministries and agencies. Its areas of expertise include export transactions, providing consultations on issues related to exports, assistance in organising exports, and providing support related to export procedures.