Police report six casualties in UK's NewcastleWorld June 25, 13:14
Putin offers condolences to Pakistan’s president over fire victimsRussian Politics & Diplomacy June 25, 12:39
Fire of fuel tank kills 123 people in Pakistan - TVWorld June 25, 7:58
Muslims worldwide celebrate Eid al-FitrSociety & Culture June 25, 5:18
Mexico knocks out Russia from FIFA Confederations Cup with 2-1 win in KazanSport June 24, 19:59
Putin visits Crimean youth camp ArtekSociety & Culture June 24, 19:42
Conflict around Qatar should be settled by diplomatic means - source at Foreign MinistryRussian Politics & Diplomacy June 24, 16:44
More than 237,000 fans attend Confederations Cup matches already - Deputy PM MutkoSport June 24, 15:03
Sistema's president hopes for dialogue with Rosneft on settlement agreementBusiness & Economy June 24, 14:56
MOSCOW, February 15. /TASS/. The Russian Ministry of Industry and Trade suggested allocatinbg 370 million rubles (about $6.5 million at the current exchange rate) for promoting the "Made in Russia" brand at foreign markets.
The money will be allocated to the Russian Export Center, a state export support institution.
"Creating the "Made in Russia" export brand will allow to increase brand awareness of Russian-made products, increase the possibility of promoting it at international markets and form brand loyalty for Russian products among foreign buyers," reads a draft plan, posted on Russia’s official legal information portal Tuesday.
Under the plan, an information campaign to promote the brand will be carried online and via Russia’s English-language Russia Today channel, as well as through numerous exhibitions and competitions. The plan also envisages various marketing studies.
The Russian Export Center was established in 2015 as a one-stop-shop for exporters, providing financial and non-financial support, and interacting with relevant ministries and agencies. Its areas of expertise include export transactions, providing consultations on issues related to exports, assistance in organising exports, and providing support related to export procedures.