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YotaDevices signs contract with Ingam Micro to promote YotaPhone 2 in Europe

December 17, 2014, 0:52 UTC+3 MOSCOW

“The YotaDevices’ key target is to build a global business case” Vlad Martynov said

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© ITAR-TASS/Vyacheslav Prokofyev

MOSCOW, December 16 /TASS/. Russian YotaDevices, the designer of a two-screen smart phone, has signed a contract with Ingram Micro, the world’s biggest distributor, to promote YotaPhone2 in European countries, the company said in its statement.

“Strategic partnership with the world’s leading IT distributor will strengthen the YotaDevices stance in the international market,” YotaDevices’ Director General Vlad Martynov said.

“The YotaDevices’ key target is to build a global business case. That is why we are putting a stake on cooperation with the biggest retailers to advance YotaPhone to foreign markets and expand sales,” he added.

The contract details are being clarified.

Ingram Micro is the world’s biggest distributor of IT-technologies. The company’s trade turnover was valued at $42 billion in 2013.

Earlier, YotaDevices signed a contract with the biggest world operator Vodafone.

The second generation smart phone - YotaPhone 2 - was displayed at the Mobile World Congress in Barcelona, Spain, in February 2014. The first smart phones were sold on December 2, 2014. A YotaPhone costs almost 33,000 roubles (approx $493).

YotaPhones of the second generation are expected to enter the markets of 20 countries in Europe, the Middle East, Africa and Asia before the yearend. They will appear in the United States, China and Latin America in the first quarter of 2015.

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