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MOSCOW, November 16. /TASS/. German retailer for consumer electronics Media Markt has reviewed its development strategy in Russia: the retailer cuts floor space and focuses on online services, the company’s representative in Russia Anna Trofimova told TASS on Sunday.
TASS’ sources in the company say Media Markt may cut down 50% of the floor space in Russia. The retailer’s representative, however, did not specify the scale.
“We follow the tendencies in the market. Cutting floor space of several stores is done due to gradual implementation of omni-channel retailing, where online sales and presence on the Internet are growing,” she said.
Media Markt launched its online store in February 2013 - the last of major offline retailers of consumer electronics in Russia.
Media Markt has 67 offline stores across Russia. Before the reorganisation, a store area was between 2.5 and 6.5 thousand square metres. Now, the company will cut the floor space by, for example, merging of service and cash desks, the representative said. The changes will not affect the assortment. Media Markt’s every store offers about 30,000 goods.