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Russian imports of tablets fall 8% to 1.66 million units in January-March

May 30, 2014, 14:54 UTC+3 MOSCOW

In monetary terms, the market shrank 34.1% on the year in January-March

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© ITAR-TASS/Alexandra Krasnova

MOSCOW, May 30. /ITAR-TASS/. Russia reduced imports of tablets by 8% on the year to 1.66 million units in January-March, according to a report by consulting company IDC.

In monetary terms, the market shrank 34.1% on the year in January-March.

“The slower growth in physical terms is explained by the saturation of the market in Moscow and large cities. The fall in monetary terms is linked to a significantly higher supply in the budget segment,” IDC senior analyst Natalya Vinogradova said.

South Korean giant Samsung was the main supplier of tablets in the reported period with the imports share standing at 20.5%. Apple provided 16.7% of all imported tablets.

IDC also said that the popularity of Russian brands, such as DNS, Prestigio and teXet continues rising, while top international brands are losing ground.

The average price of the devices stood at $259 in January-March. The most popular operating system remained Android with the market share of 81.3%.

“In late 2013, the ruble devaluation pushed people to boost spending; now the savings are spent, and customers have started saving more. The Russian economy indicators are moving to a minus; household incomes grow proportionally to inflation, and the credit burden is swelling, that, in its turn, affects the buying capacity,” Vinogradova said.

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