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World Media Forum 2012 welcomes top mass media figures in Moscow

July 05, 2012, 21:10 UTC+3

Over 300 top and senior mass media figures from 103 countries gather in Moscow to address the global challenges of the industry

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World media gurus - all under one roof. The world media summit organized in Moscow at the initiative of ITAR-TASS, major Russian news agency, brings together top media executives from more than a hundred countries.

Susan Taylor, President of Reuters Media:

- We are a global organization and therefore we have customers all over the world - to understand their different perspectives, their different outlooks, their different challenges is incredibly helpful. So I think a summit like this is very valuable.

Vitaly Ignatenko, the head of ITAR-TASS, welcomed the guests by reading out president's Vladimir Putin address, and the Chairman of Russian State Duma Sergey Naryshkin greeted them in person as they gathered in the World trade center downtown Moscow.

Sergey Naryshkin, Chairman of Russian State Duma:

- This summit is extremely important for Russia, it's a recognition of a special role of Russia and Russian media on the world media landscape.

The UN Secretary-General Ban Ki-moon in his video message for summit participants, said that the governments shall do their utmost to protect journalists, to fight with impunity, and achieve justice.

The summit entitled "the media challenges of XXI century" gives the representatives of every country an opportunity to speak on the most acute subject.

Lambert Mende Omalanga, Minister of Communications, Democratic Republic of Congo:

- We are having a very, very big challenge of making our voice heard by ourselves first and by the whole world.

Apart from economic and cultural challenges, the impact that technological breakthrough has on the journalism was in the spotlight of the discussion.

Susan Taylor, President of Reuters Media:

- I think technology is bringing huge challenges and huge opportunities, so I think from a news perspective every organization really has to think about their customers, their end users. We need to think about user-generated content, we need to be thinking about social media, and how we can interact with this new technology

John Edwin Mroz, President and CEO, EastWest Institute:

- First is how to be relevant to young people, this is a big challenge because the overwhelming percentage of people are young, they want to participate and they want to challenge, and so traditional media approaches of communicating are very difficult.

But much as the new media are seen as a threat to traditional ones, the participants believe they can coexist and learn how to be mutually beneficial.

John Daniszewski, Associated Press, Senior managing editor for international news:

- The importance of an agency like AP is to be a sort of a filter for accurate news, we want to bring the news to people completely and fully. But before we move the news we want to make sure that it is accurate and reliable. And that, in an age of Twitter, many people are participating in a global discussion, which is the very good thing, you need to have some agencies that will actually say 'this has actually happened, and this is false, this is a rumor

The world media summit became a unique platform where journalists can communicate and share their concerns and experience, and even find a way to tackle some long-lasting dispute.

Jung Chan, President and CEO, Yonhap News Agency:

- Summits like this are very important. The world of media is changing rapidly, therefore representatives of the media from all over the world should meet more often to tackle common challenges we are facing

Kim Pyong Ho, President of Korean Central News Agency:

- I've already met with the president of South Korean news agency. I think in the future we'll have relations, but now i think its difficult to develop relation between two news agencies

Four sections, featuring models for electronic mass media, social media and the Internet, media economy and journalistic ethics, will be working during the 2-day summit.

An exhibition telling the history of the Russian-language press abroad is also opened throughout the summit.

Ekaterina Ivanova, Ivan Chistyakov


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