St PETERSBURG, October 16 (Itar-Tass) – Role played by television in today’s society and in the swiftly developing media space is expected to dominate discussions at the Mediasfera’2013 conference that opens in St Petersburg Tuesday.
Organizers of and participants in the conference hope to concentrate a considerable part of discussions on the current status of and prospects for the market of television advertizing. One of the issues they will give attention to is the efficaciousness and quality of advertizing.
Executives of largest media corporations, advertizing agencies, analysis firms, and government officials will meet in sessions in the conference halls of the Presidential Library.
A considerable amount of attention will be paid to the efficiency and productivity of promotional campaigns.
The experts will also look at the ethical aspects of activity of the media market and the interrelations between TV companies and the state.
The first Mediasfera business conference was held in 2009 and it was largely devoted to the situation on the market of advertizing at the peak of the financial crisis.
The second conference discussed the qualitative and quantitative measurements of TV audiences.
As of 2011, the conferences are held in the Presidential Library that has a top-notch multimedia compound, as well as broad technological and intellectual capabilities.