Seoul pins hopes on Moscow in resolving tensions on Korean PeninsulaWorld May 26, 9:14
Space technologies offer glimpse at Tsar Ivan the Terrible’s rare portraitSociety & Culture May 26, 8:05
Meteorologists name world’s deadliest cyclones, tornadoes and hailstormsWorld May 26, 7:51
Most Americans view Russia as unfriendly country — surveySociety & Culture May 26, 7:35
Trump yet to determine his stance on anti-Russian sanctionsWorld May 26, 6:29
Russia ensuring rights of workers at FIFA World Cup construction sitesSport May 26, 3:08
Russian emergencies minister arrives in flood-hit southern RussiaWorld May 26, 2:56
NATO to join anti-IS coalition but unlikely to engage in combatWorld May 26, 0:23
Son of LUKOIL corporation co-owner tops list of Russia's richest legateesBusiness & Economy May 26, 0:23
St PETERSBURG, October 16 (Itar-Tass) – Role played by television in today’s society and in the swiftly developing media space is expected to dominate discussions at the Mediasfera’2013 conference that opens in St Petersburg Tuesday.
Organizers of and participants in the conference hope to concentrate a considerable part of discussions on the current status of and prospects for the market of television advertizing. One of the issues they will give attention to is the efficaciousness and quality of advertizing.
Executives of largest media corporations, advertizing agencies, analysis firms, and government officials will meet in sessions in the conference halls of the Presidential Library.
A considerable amount of attention will be paid to the efficiency and productivity of promotional campaigns.
The experts will also look at the ethical aspects of activity of the media market and the interrelations between TV companies and the state.
The first Mediasfera business conference was held in 2009 and it was largely devoted to the situation on the market of advertizing at the peak of the financial crisis.
The second conference discussed the qualitative and quantitative measurements of TV audiences.
As of 2011, the conferences are held in the Presidential Library that has a top-notch multimedia compound, as well as broad technological and intellectual capabilities.