Russia cuts oil output by 200,000 barrels a dayBusiness & Economy March 30, 8:09
Russian historical epic Viking to be released in Italy, UKSociety & Culture March 30, 2:11
Putin visits ice cave during Arctic tourSociety & Culture March 30, 0:02
Moscow slams West’s reaction to Russian protests as part of long-planned campaignRussian Politics & Diplomacy March 29, 23:56
Putin orders Defense Ministry and FSB to ensure protection of Russia’s interests in ArcticMilitary & Defense March 29, 21:46
Kiev aware of few chances to win in debt lawsuit case — envoyBusiness & Economy March 29, 20:52
Russian top diplomat dismisses claims about human rights violations in Crimea as liesRussian Politics & Diplomacy March 29, 20:23
Moscow suspects Jabhat al-Nusra could be used to topple AssadRussian Politics & Diplomacy March 29, 19:58
Lavrov reiterates there are no facts substantiating Iran’s links to terroristsRussian Politics & Diplomacy March 29, 19:40
MOSCOW, July 6 (Itar-Tass) — Valery Todorov, the Bulgarian National Radio director, believes that diversity of formats is the key to making traditional media outlets competitive.
“I think it’s vitally important to diversify platforms for receiving information from traditional media outlets. This is a matter of technologies and flexibility as well as the ‘power’ of the media outlet itself: all platforms should be used to broadcast information,” Todorov said in an interview with the Itar-Tass news agency on Friday given on the sidelines of the World Media Summit held in Moscow under the motto: “Global Media: Challenges of the 21st Century”.
“We, the Bulgarian National Radio, broadcast in digital and analog formats as well as via satellites. We have website in 11 languages and two national programs on cell phones,” the radio station’s director went on to say.
“Now, we are planning to launch an Internet radio – but it’s not an online radio, its six hours of video; a regional program and seven stream channels, primarily musical. If you like jazz, you are welcome to listen to jazz; if you are a contemporary music fan, you are also welcome,” Todorov explained.
“We are also present in social networks. Various programs have various profiles dependent on what audiences we need,” Todorov emphasized.
“If you are a young man, you have one vision of the world. If you an old person, it’s a different outlook,” he explained.
“At first, we thought of creating a general radio profile or a profile for one radio program. But that was wrong because it was necessary to select information and address it to various groups of recipients dependent on what they wanted to hear,” Todorov told Itar-Tass.
The director of the Bulgarian National Radio also noted that a host’s profile could be provided for author programs. “If there are several hosts, then a general profile is possible with a possibility to establish a dialogue with all of them,” Todorov stressed.