Havana Airport gets Russian-made air traffic control systemsWorld May 28, 4:16
Guests of FIFA 2018 World Cup sure to get warm welcome in Russia — LavrovSport May 28, 2:25
Kantemir Balagov’s "Closeness" gets Cannes Festival’s International Critics’ PrizeSociety & Culture May 28, 1:03
Anti-church laws in Ukraine may cause religious strife — Ukrainian Orthodox ChurchWorld May 28, 0:22
Russia’s national football team absolutely clear of doping — doctorSport May 28, 0:14
Russian cyclist Zakarin finishes second in Giro d’Italia Stage 20Sport May 27, 22:27
Putin, Erdogan agree to develop coordination of efforts for settlement in SyriaRussian Politics & Diplomacy May 27, 19:29
Putin, Rouhani stress importance of joint efforts in settlement of Syrian conflictRussian Politics & Diplomacy May 27, 14:32
Federatsiya spacecraft’s first flight may be rescheduled to 2022 - sourceScience & Space May 27, 14:29
MOSCOW, July 6 (Itar-Tass) — Valery Todorov, the Bulgarian National Radio director, believes that diversity of formats is the key to making traditional media outlets competitive.
“I think it’s vitally important to diversify platforms for receiving information from traditional media outlets. This is a matter of technologies and flexibility as well as the ‘power’ of the media outlet itself: all platforms should be used to broadcast information,” Todorov said in an interview with the Itar-Tass news agency on Friday given on the sidelines of the World Media Summit held in Moscow under the motto: “Global Media: Challenges of the 21st Century”.
“We, the Bulgarian National Radio, broadcast in digital and analog formats as well as via satellites. We have website in 11 languages and two national programs on cell phones,” the radio station’s director went on to say.
“Now, we are planning to launch an Internet radio – but it’s not an online radio, its six hours of video; a regional program and seven stream channels, primarily musical. If you like jazz, you are welcome to listen to jazz; if you are a contemporary music fan, you are also welcome,” Todorov explained.
“We are also present in social networks. Various programs have various profiles dependent on what audiences we need,” Todorov emphasized.
“If you are a young man, you have one vision of the world. If you an old person, it’s a different outlook,” he explained.
“At first, we thought of creating a general radio profile or a profile for one radio program. But that was wrong because it was necessary to select information and address it to various groups of recipients dependent on what they wanted to hear,” Todorov told Itar-Tass.
The director of the Bulgarian National Radio also noted that a host’s profile could be provided for author programs. “If there are several hosts, then a general profile is possible with a possibility to establish a dialogue with all of them,” Todorov stressed.