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Broad media coverage is expected for Sochi- 2014 Olympics

February 01, 2012, 16:59 UTC+3

Around 200 TV and radio companies from all over the world will cover the Sochi -2014 Winter Olympics

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SOCHI, February 1 (Itar-Tass) — Around 200 TV and radio companies from all over the world will cover the Sochi -2014 Winter Olympics, Managing Director of the Olympic Broadcasting Services (OBS) Romero Manolo told journalists on Wednesday. Romero Manolo is attending the first international meeting of the 2014 Winter Olympics broadcasting services representatives held in Krasnaya Polyana - a downhill ski resort, in Sochi on Wednesday.

The Olympic screening will be made in a high precision television broadcasting format with the use of Dolby Surround and rapid repeat cameras to replay the most interesting episodes of sports competitions, he said.

The International Olympic Committee established the Olympic Broadcasting Service in 2001 for the international broadcasts of the Olympic competitions in accordance with the modern television standards and the use of the latest technologies, observing the rules of rendering service to TV and radio broadcasting companies which have a copyright to show the Games on TV.

The IOC does not expect the Olympic broadcasts to be a revolution on television, but it welcomes its evolution - steady improvement of the picture quality and possibility of enlarging the number of audiences of the broadcasting companies.

Prior to Vancouver the countries, which had a chance to win the Olympic medals and which have been developing winter sports were the OBS main customers. The upcoming Winter Olympics aroused a growing global interest, Manolo said. Even in such countries as Brazil people found out what curling is. Besides, there is ice-hockey, which the audiences tremendously enjoy watching, Manolo said.

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